Developing ideas and visuals in the “Adidas for kids” new business pitch. The strategy was based on how kids as they grow up are discovering the world around them. We used that to help kids connect and have fun uncovering the world of sneakers.
Extrapolating features from sneakers that kids can see and touch, e.g. excellent shoe grip as suction cups gives them something to connect with and see how “cool” those features can be. In turn this makes it for a great experience for both child and parent to buy sneakers.